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Resume Manna Restaurant

 

Manna Restaurant : A Popular Community Restaurant Within the Castle Rock Adventist Hospital Opened in August 2013

Many non profit organizations have embraced marketing concepts. Many these hospitals replicate designs used in the for-profit sector. Castle Rock Adventist Hospital in Castle Rock, Colorado, offers an example of a nonprofit organization that carefully developed a winning hospital and restaurant by paying close attention to environmental and societal concerns and blending them with their own lifestyle choices. Castle Rock, Colorado, a community of over 50.000 residents, has a young (median age 33) and well-educated (45 percent college degrees) population with household incomes well above those for the state of Colorado in general. Located South of Denver, this city looks west to the foothills and then the towering Rocky Mountain Range. The hospital was design to provide patients with views of the nearby mountains. Research has shown that views of nature from a patients’ window create a positive healing environment. Manna offers community cooking classes to encourage the preparation of healthy meals and the hospital plans to build a hydroponic garden. (Manna Market) selling barista coffees, convenience items, salad bar, and carry out hot meals. In addition to the Manna Market, the restaurant incorporated a call-ahead service for to go meals, called Manna on the move, and the patient food service called Bedside Manna. Menus were designed to be “veggie centric” but not exclusively veggie. Forty to fifty percent of the Menu Items are veggie. Meat is used in several dishes with quality as an overriding concern. Combining patient room service and restaurant kitchens allowed Manna to minimize the amount of equipment needed as compared to normal cafeterias with separate production areas. Manna Restaurant exceeded expectations for the 50-bed hospital by generating in average of $130,000 a month in restaurant venue.

The Company’s Microenvironment

Marketing management’s job is to build relationship with customers by creating customer value satisfaction. This requires working closely with the company’s microenvironment. They include supplier, market intermediaries, customers, and publics that combine to make up the company’s value delivery system.